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Conversational Marketing: Meaning and Features

Are you new to conversational marketing and wondering if it would be helpful for your business? The following article will walk you through an introduction to the strategy, how it can be performed by artificial intelligence, and the key features to think about when deciding if it is right for you. By the end of this text, you will also be able to make an informed decision about whether you would like to give Dasha AI’s services a try.

What is a Conversational Marketing Chatbot? 

Conversational marketing centers the buyer experience, allowing customers to drive conversations about a company’s products and services in the direction of their choosing. Dasha AI employs artificial intelligence in an original program to automate this practice. 

Dasha AI’s products and services can be viewed as a replacement for monotonous human resources positions, allowing human labor to be transferred to other areas where it is more efficiently utilized. The tool enables companies to deliver to customers the information they want, when they want it, where they want it, and how they want it, all with a personalized human touch. 

Dasha AI put a plethora of complicated technical work into designing a conversational marketing bot programming language that is easy for you to implement and your customers to use. With Dasha AI’s technology, customers will be able to reach out to your organization via written or oral communication. Then, the AI technology will be able to communicate with your customers just like a hired employee would. 

The best part is, you do not need to have any previous tech experience to use Dasha AI!  

Main Methods of Conversational Marketing

So, what is conversational marketing really, and what are the main methods of utilizing it? It is inspired by the way that people choose to communicate with one another. When individuals feel like reaching out to a friend or family member with a question or for connection, they will call or message them on a platform or smartphone messaging system. By mimicking this communication tactic, businesses can make relations with customers seem more personal and intimate. 

The main methods for doing so are typically AI receptionists, self-service call centers, and chatbots. There are a few others that may or not be helpful to you depending on your business models, such as AI invoice processors and interactive voice responses (IVR) processors. Dasha AI provides you with the language to implement all of these methods and more. 

There is no one-size-fits-all answer for which method makes the most sense for a business to use. It comes down to individual needs and goals. If conversational marketing is new to an organization, then it makes the most sense to start out by allowing one of the above methods to replace an existing function with the organization. Then, as the organization gets more comfortable with the concept and how it works, it can begin to expand by creating new customer-facing channels with AI technology.  

Advantages of Conversational Marketing Bots

If high-tech tools are new to you, you may be skeptical about the ability of technology to outperform human resources and make your job easier as opposed to harder. Rest assured, Dasha AI’s products and services will not be like that complicated printer you bought in 2015 that gives you headaches more than printed documents. There are many advantages to conversational marketing bots, including but not limited to: 

  • Saving company resources; 

  • Improving response times; 

  • Ensuring professional communication; 

  • Collecting useful data; 

  • Enabling around-the-clock service; 

  • And more! 

Bots have come a long way since the early days when they could only spit rephrased sentences back to people. Now, they communicate much like living, breathing people do. They respond to questions naturally, offering helpful information that answers the inquiries of the customer. The bots also get smarter the longer you employ them. In the same way that humans get better at their job as they obtain more and more practice, Dasha AI’s programming will get smarter as it obtains a deeper understanding of your business and expectations. 

In addition to all of the advantages that Dasha AI can provide businesses with, it also provides customers with an array of perks. For example, it entitles them to answers to their questions easily and quickly, sparing them from having to scroll through social media or dig on company websites to access information. By reducing customers’ frustration, you are simultaneously increasing their perception of your brand and their preference for it. 

Key Things You Need to Know About Conversational Marketing

As technology has become more advanced and accessible, artificial intelligence has carved out an important and permanent space for itself in the business world. Whether you like it or not, it is becoming commonplace in business operations. For a long time, it worked backstage on the internal operations side. Now, it is moving front and center, and in some cases, talking to companies’ customers more than the company employees themselves. 

The number one thing you need to know about conversational marketing is that it is the key to successfully operating in the future. And, adopting artificial intelligence is going to be essential for companies to survive and compete with the other businesses within their niche. So, by combining the strategy of conversational marketing with the incredible tool of artificial intelligence, you are best positioning yourself to thrive. 

It is also important to understand that artificial communication does not have to sound fake or feel unnatural. Dasha AI allows you to use the same language that humans would. If you really wanted, your bot could greet your customers with “sup bro, what can I do for ya on this fine day?” Of course, depending on your line of business, you might want to choose a more formal language. The point is, though, that your bot can speak to your customers in whatever way you think is best for strengthening your customer relations. 

Lastly, understand that AI-led qualified conversational marketing is not something to fear, but rather, to be really excited about. As the Baby-Boomer generation dies out, and the Millennials and Generation Z move into a position of purchasing power, artificial intelligence will enable you to do business with them the way they want you to. This will lead you in the direction of a stronger brand image, higher profits, a better understanding of your target market, and even higher-quality and more useful products. 

How is Conversational Marketing Different From Traditional Marketing? 

Now that you understand the concept, you may be wondering how conversational marketing is different from traditional marketing. Historically, marketing was akin to a guessing game. Organizations would have to pick a few features to highlight in their communications and hope that their deliverables caught the attention of their target market. 

Conversational marketing changes the game by switching it on its head. Now, buyers are the ones telling organizations what they care about. The new practice is efficient, saving the company time and money, and is capable of increasing your bottom line quickly while improving your relationship with your buyers. 

Gone are the days when your customers will be on hold for hours, pressing zero in a frazzled attempt to speak to a living breathing person. Dasha AI will revolutionize the way you do business. Once you test it out, you will not ever want to go back to prehistoric live outsourced chat rooms and the like.

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