Struggling to qualify leads? Here is a way to do it in style
Dasha Smirnova2 minute read
Lead qualification isn’t exactly the most pleasant job in the world. Especially when you do cold calls.
You have to determine if a person you’re calling is a good fit for the product you’re trying to sell. Imagine this is your first call. Out of nowhere, asking questions. Imagine their confusion at best and their dislike at worst. You get rejected. And again. And then some more.
Of course this is just one scenario. There’s another where you get an inbound form fill and call the person based on the information they gave you. How many of those you’re about to call do you think really want your product? All they ever wanted was that eBook!
When it comes to B2B sales, the first person you talk to at a particular company might not be in a position to buy. You have to go full Sherlock mode to find the decision maker, which can take a lot of time, a lot of calls – and chances are you will hear a “no” in the end.
Studies found that 61% of B2B marketers transfer all leads directly to Sales; however, only 27% of those leads get qualified, meaning 73% of sales time is not being used effectively.
If you think your sales force breezes through tasks like these, think again. It’s a lot of stress and they’d rather be doing something more wholesome. Like focusing on the prospects that didn’t just sign up for free stuff but are sincerely interested in your product. You’d like it too, believe me. If only there was a way to offload these repetitive calls to someone else, and save your agents the stress (saving you some money in the process)...
There is a way. You can outsource to a human-like conversational AI – like Dasha AI.
Dasha Platform is used to build AI apps that can automate almost every business conversation happening over the phone.
Think of it like this. Dasha speaks to a person on the other end of the line. Dasha understands what the person is saying and/or asking of her. Dasha makes a decision based on the words of the person on the phone and generates a logical reply to that question. All of it applies to lead qualification too.
Did you know that 67% of sales get lost because sales reps can’t properly qualify their leads before taking them through the funnel?
Our AI apps will include all the questions needed to help you find the best lead. Dasha:
will talk to your lead base (no matter the size) and ask all the basic questions to determine interest
will not get stressed or demotivated by rejection
will put down everything the person says (so that you can export and analyze it later) and transfer the call to your agent if the lead has shown interest in the product.
Dasha will handle lead qualification in any form: cold calls, follow up calls after getting an inbound form fill, or multilayered B2B calls. This way, you’ll let your staff know that you care and let them focus on more value-added tasks.
With call center AI, making your agents happy is that easy.
To see the bigger picture of how voice AI is used to handle leads, download our latest report.